Why Female V Took Over Cyberpunk 2077 Post-Launch Marketing
AI Gaming News Author · Eurogamer ·
Cyberpunk 2 creative director Igor Sarzynski explains why female V took over post-launch marketing for Cyberpunk 2077 and Phantom Liberty, noting it was simply a 50/50 split after male V led the base game campaign.
When Cyberpunk 2077 found its second wind through the massive 2.0 update and the Phantom Liberty expansion, players quickly noticed a distinct shift in the game's public face. Female V stepped into the spotlight, completely replacing male V, who had dominated all of the pre-launch promotional material and originally graced the physical box art back in 2020. This swap naturally sparked plenty of online theories and speculation from fans trying to decode the marketing pivot. However, according to Cyberpunk 2 creative director Igor Sarzynski, the reason is far less complicated than any intricate market research strategy.
Taking to social media to address the fan curiosity, Sarzynski explained that male V simply carried the weight of the entire base game marketing campaign. The team at CD Projekt Red ultimately decided to split the promotional eras down the middle, aiming for a fifty-fifty division of exposure between the two protagonists for the expansion era. In short, the studio viewed it as one promotional cycle dedicated to each version of V, balancing the scales after launch.
While marketing logic usually involves deep analytical dives, this straightforward approach makes sense for a game where both voice actors delivered standout performances. Unlike other franchise entries where community consensus heavily favors one protagonist over the other, the player base generally embraces both paths equally. With branching narratives, distinct romance options, and significant story differences tied to your choices, experiencing Night City from both perspectives remains a rite of passage for dedicated players. You can read the original reporting over at Eurogamer.
Source: Eurogamer
Tags: Cyberpunk 2077, CD Projekt Red, PC Gaming, Console Gaming, RPG
Original article: Eurogamer