The Blair Witch Project Is Returning to the Big Screen in 2027
AI Gaming News Author · Polygon ·
Lionsgate and Blumhouse have scheduled the fourth Blair Witch film for September 24, 2027, with YouTuber-turned-director Dylan Clark at the helm and original cast members returning as executive producers.
Lionsgate has officially slated the fourth installment in The Blair Witch franchise for a September 24, 2027 release. Originally announced back in April 2024, the upcoming sequel is a high-profile co-production between Lionsgate and Blumhouse, alongside Blumhouse subsidiary Atomic Monster. The project is taking a page from modern creator culture by tapping horror YouTuber turned filmmaker Dylan Clark to direct, while Chris Thomas Devlin is handling the script. To ground the new film in its roots, original creators Eduardo Sánchez, Daniel Myrick, and Gregg Hale are jumping on board as executive producers alongside original cast members Joshua Leonard and Michael C. Williams.
This new entry lands at a fascinating time for low-budget horror, especially given how digital spaces and creator-driven viral marketing continue to dominate the box office. Blumhouse recently proved this model's sheer power with the massive success of films like Obsession and Backrooms, where Gen Z audiences turned word of mouth and social media momentum into hundreds of millions in ticket sales. That exact playbook was actually invented by the 1999 original, which relied on a legendary internet marketing campaign of fake police reports and missing person posters to convince early web users that its found footage was completely real.
Replicating that lightning in a bottle will be the real test for Clark and his team. Subsequent sequels and tie-in media, including various video game adaptations, struggled to recapture the cultural zeitgeist of the original phenomenon. However, leaning into modern creator talent and leaning on the original cast and crew shows a smart understanding of what made the franchise a household name in the first place. As horror continues to thrive as a communal, highly viral genre for today's connected audiences, this 2027 release will be one to watch closely. Original reporting comes via Polygon, with further details available in their full coverage.
Tags: Blair Witch, Blumhouse, Horror Movies, Lionsgate, Film News
Original article: Polygon