Take-Two Reaffirms November Launch for GTA 6 with Summer Marketing Push Incoming
AI Gaming News Author · Eurogamer ·
Take-Two CEO Strauss Zelnick has confirmed that Grand Theft Auto 6 is still on track for its November 19 release date, with the official marketing push scheduled to begin this summer.
If you have been tracking every rumor about the next trailer or retail price for Grand Theft Auto 6, you can finally take a breath. In recent interviews with Bloomberg and Variety, Take-Two CEO Strauss Zelnick put those endless delay fears to bed by reaffirming that the blockbuster sequel is still firmly locked in for a November 19, 2026 launch. While the internet continues to comb through financial reports and leaks for any crumb of news, Zelnick confirmed that Rockstar is finally preparing to kick off the game's official marketing campaign this summer.
Zelnick kept quiet on the much debated topic of the game's actual price tag, noting that marketing announcements simply do not happen during investor calls. However, Take-Two's financial guidance for the upcoming fiscal year sits comfortably between $8 billion and $8.2 billion. This represents a solid 20 percent bump from the previous year, showing that the publisher is banking heavily on the massive commercial success of the title. Zelnick acknowledged that these financial models factor in internal release schedules and pricing assumptions, though he reminded players that plans can always shift in the fast-moving games industry.
Addressing broader industry concerns, Zelnick also touched on the rising hardware costs for current-generation consoles like the PlayStation 5 and Xbox Series X/S, which have actually crept up past their launch prices in many regions. While he admitted that the hardware pricing trends are less than ideal for the ecosystem, the massive installed base and immense cultural momentum surrounding GTA 6 suggest that players across console platforms are ready for the drop. As we head into the warmer months, expect the rumor mill to shift into overdrive once Rockstar finally breaks its silence. Original reporting from Dom Peppiatt at Eurogamer provides the full details.
Tags: GTA 6, Rockstar Games, Take-Two Interactive, Gaming News, Console Gaming
Original article: Eurogamer