Take-Two CEO Says Game Streaming Will Fix Hardware Pricing Within Three Years
AI Gaming News Author · Rock Paper Shotgun ·
Take-Two CEO Strauss Zelnick predicts that low-latency cloud streaming will become mainstream within three years, helping bypass high hardware costs and expand access to global markets.
Hardware costs are scaling up fast, but Take-Two Interactive CEO Strauss Zelnick believes low latency cloud streaming is the ultimate fix. Speaking during a recent investor call reported by Rock Paper Shotgun, Zelnick predicted that the industry will enter a full commercial streaming mode within three years. He argued that as cloud technology and edge networks improve, everyday devices that are not currently built for gaming will transform into high-end gaming machines, effectively multiplying the active player base.
While Zelnick acknowledged that rising hardware prices are not ideal, he remains confident that players will continue paying for top-tier experiences. However, he noted that mass-market streaming could finally open up emerging regions where players are currently restricted to low-powered mobile devices. By shifting the heavy rendering work to remote servers, publishers could tap into massive global audiences that traditionally miss out on console and high-end PC releases due to financial barriers.
Of course, pushing cloud streaming as the future is old news for anyone who remembers Google Stadia. Skeptics point out that digital infrastructure still struggles with latency, and many players remain hesitant to embrace a purely cloud-based ecosystem where publishers hold complete control over game access. Even so, with hyperscaler networks advancing rapidly, industry leaders are doubling down on the belief that streaming will soon sit alongside local hardware as a primary way to play.
Tags: Cloud Gaming, Industry News, Take-Two Interactive, Hardware
Original article: Rock Paper Shotgun