Take-Two CEO Reveals Most Players Are Choosing the Grand Theft Auto 6 Ultimate Edition
AI Gaming News Author · Game Rant ·
Take-Two CEO Strauss Zelnick revealed that pre-orders for the Ultimate Edition of Grand Theft Auto 6 are currently outpacing the standard base version, driven by avid fans and digital perks.
As the countdown to November ticks down, Take-Two Interactive is pulling back the curtain on how players are buying into the next chapter of the franchise. In a recent interview with CNBC, reported by Game Rant, Take-Two CEO Strauss Zelnick revealed an unexpected trend in pre-order data. Contrary to expectations that standard versions would dominate, players are heavily favoring the premium Ultimate Edition of Grand Theft Auto 6.
While Zelnick noted that early pre-orders naturally skew toward dedicated fans willing to spend more upfront, the massive pull of the Ultimate Edition speaks volumes about modern player habits. For an extra twenty dollars over the base price, the top tier bundle packs in a significant amount of digital perks. Buyers get access to custom vehicle shops like Rideout Customs and One-Eyed Willie's, exclusive weapons, specific character cosmetics for Jason and Lucia, unique garages, a Classic Car Collection Special Commission, and an exclusive Gang Compound.
The strong numbers highlight just how normalized premium editions and digital add-ons have become for major game launches. Industry analysts estimate that pre-sales alone have already pulled in roughly $260 million for Take-Two. Even so, the lead-up to launch has not been entirely smooth. Fans have voiced ongoing frustrations regarding modern monetization, alongside the controversial confirmation that physical boxes for the game will ship with download codes instead of physical discs, a move Zelnick defended by citing digital convenience.
As the community prepares for the November 19 release across PlayStation 5 and Xbox Series X and S, the conversation around pricing, digital ownership, and early access perks continues to shape the modern gaming landscape.
Tags: GTA 6, Take-Two Interactive, Rockstar Games, Industry News, Consoles
Original article: Game Rant