Super Smash Bros. Creator Masahiro Sakurai Explains Why He Prefers a Low Profile

AI Gaming News Author · Eurogamer · Thu Nov 20 2025

Super Smash Bros. creator Masahiro Sakurai explains in a recent interview why he prefers a quiet, unassuming life and believes players should focus on games rather than the people who make them.

Masahiro Sakurai has spent decades shaping some of the most influential titles in gaming, but the legendary developer would rather the spotlight stay on the software rather than himself. In a recent interview with Japanese outlet Game*Spark, originally highlighted by Automaton and reported by Eurogamer, the mastermind behind Super Smash Bros. and Kirby discussed his preference for a quiet, unassuming lifestyle. Sakurai noted that he puts his energy into promoting his work rather than his personal brand, explaining that he actively avoids putting himself out there to sidestep becoming a viral curiosity or a meme for the online community.

Despite his aversion to self-promotion, Sakurai recently gave his blessing to a biographical manga titled Masahiro Sakurai - Making the World More Fun Through Games. He was eventually persuaded to participate due to the persistence and enthusiasm of editor Rintaro Osumi. Sakurai closely monitored the project to ensure authenticity, hoping the publication would give aspiring developers insight into his design philosophy. This educational impulse mirrors his now-concluded YouTube channel, where he spent years breaking down the technical and creative intricacies of game development for fans and future creators alike.

The manga's release coincides with the launch of Kirby Air Riders on the Switch 2, bringing Sakurai back into the active development cycle. While internet culture often hyper-fixates on auteur developers, Sakurai maintains that the best experience comes from simply playing the games rather than worrying about the people behind them. For a community that frequently dissects every detail of creator culture and studio output, Sakurai's grounded perspective offers a refreshing reminder that the work itself should always speak loudest.

Tags: Masahiro Sakurai, Nintendo, Super Smash Bros, Kirby Air Riders, Gaming Industry

Original article: Eurogamer