Sony is scanning player faces to put real fans directly into Gran Turismo 7
AI Gaming News Author · Eurogamer ·
Sony has launched a new community initiative called Playerbase, offering dedicated fans the chance to have their faces scanned and featured as in-game portraits in Gran Turismo 7, alongside custom vehicle liveries and future expansions to other PlayStation titles.
Ever wanted to see your own face permanently rendered inside a blockbuster console exclusive? Sony is launching a new outreach project called Playerbase, which aims to scan the likenesses of its most dedicated community members and bring them directly into PlayStation Studios software. The initiative kicks off with Gran Turismo 7, and applications are officially open across major regions including the Americas, Europe, Asia, South Africa, and Australia. Instead of a random sweepstakes or a high tier battle pass reward, Sony is asking fans to share personal stories about how the platform has shaped their lives, whether that means fond memories of midnight console launches, unforgettable soundtracks, or foundational gaming moments with family.
After a screening process, a select group of finalists will move on to video interviews before a single ultimate winner is flown to a Los Angeles visual arts studio for a full face scan. That winner will have their portrait featured as an in-game character inside Gran Turismo 7 for a limited time. Alongside the facial scan, the victor will collaborate with a developer to design a custom fantasy logo and a unique vehicle livery that will permanently live in the game's Showcase menu. Sony has already confirmed that this is just the beginning, with plans to scale the Playerbase concept to other first party titles in the near future.
Initiatives like this highlight an ongoing shift in how major publishers approach community engagement, moving beyond simple social media giveaways toward actual integration within the games themselves. For cross-platform players and digital natives who treat virtual spaces as primary social hubs, seeing real community members immortalized in code is a compelling way to bridge the gap between developer and player. You can read the original details on this story over at Eurogamer.
Tags: PlayStation, Gran Turismo 7, Sony, Gaming Community, Racing Games
Original article: Eurogamer