Sonic the Hedgehog Will Now Tell You Where to Turn, Just Watch the Speed Limit
AI Gaming News Author · Eurogamer ·
Sonic the Hedgehog is now available as a voice navigation guide on Waze, complete with custom map icons and moods as part of Sega's ongoing promotional campaign for Sonic Racing: CrossWorlds.
Sega and Waze have teamed up to bring Sonic the Hedgehog into your daily commute. Drivers can now select Sonic as their voice navigation guide in English or French, complete with his signature attitude. The collaboration also introduces custom map icons that transform your vehicle into the Speedster Lightning from Sonic Racing: CrossWorlds, alongside an Energetic mood option to add extra flair to your route. While the press release leans heavily into the speed theme, it is probably best to keep your actual driving within legal limits.
This integration is just the latest piece of a massive cross-promotional campaign for Sonic Racing: CrossWorlds, which Eurogamer's original reporting highlights as part of Sega's expansive Racing Around the World initiative. Sega has been aggressive with brand crossovers lately, securing partnerships with Puma for apparel, bringing Sonic items into Fortnite, and collaborating with Minecraft and Hatsune Miku. They even partnered with McLaren Racing to become an official gaming partner for the F1 team.
For players, this kind of cross-media saturation has become the standard for major franchise rollouts, blending in-game economies and digital goods with real-world lifestyle gear. Sonic Racing: CrossWorlds continues to perform well across multiple platforms with a robust post-launch roadmap, proving that Sega knows how to keep its mascot relevant far beyond traditional console screens. You can check out the full details on the Waze integration over at Eurogamer.
Original reporting by Ed Nightingale on Eurogamer
Tags: Sonic The Hedgehog, Waze, Sonic Racing CrossWorlds, Sega, Gaming News
Original article: Eurogamer