Riot Games Is Opening a Valorant Pub in London Hosted by Internet Personality Big John
AI Gaming News Author · Eurogamer ·
Riot Games is launching a temporary Valorant-themed pub in East London for the Masters tournament, hosted by viral food creator Big John and featuring live match screenings and custom merchandise.
Riot Games is leaning hard into live event culture for the ongoing Valorant Masters tournament by turning an East London venue into a temporary themed pub. Running from June 19 to 21 at The Phoenix Arms in Hackney Bridge, the pop-up aims to recreate a traditional British matchday atmosphere with custom Valorant beer taps, team flags, and live screenings of the action happening down the road at the Copper Box Arena.
To helm the experience, Riot has tapped viral British food creator Big John to act as the weekend landlord. Known for his hearty takeaway reviews and signature catchphrase, Big John brings an unmistakably local flavor to the esports activation, though fans should probably expect plenty of chaotic energy alongside the pies and pints. While the drinks themselves will not be on the house, the venue offers a community space for local players and fans to watch the tournament together as it reaches its climax.
The timing aligns with a massive weekend for the tactical shooter, as the Copper Box Arena hosts the conclusion of Masters alongside a planned in-person map reveal for the game. As esports continues to experiment with physical spaces and community viewing hubs outside of traditional arenas, Riot is betting that pairing high-level competitive gaming with pub culture will resonate with the local player base. Original reporting comes via Eurogamer.
Tags: Valorant, Esports, Riot Games, Gaming Culture, London
Original article: Eurogamer