Pokemon Celebrates 30 Years With a Snorlax Necklace Priced Over $6,000
AI Gaming News Author · Game Rant ·
As part of its ongoing 30th-anniversary celebration, the Pokemon franchise is teaming up with luxury jeweler U-Treasure to release an official Snorlax necklace priced at over $6,000.
The Pokemon franchise is continuing its milestone 30th-anniversary celebration with a piece of jewelry that will definitely require some serious budgeting. According to a report by Game Rant, luxury jeweler U-Treasure is releasing an official Snorlax necklace priced at more than $6,000. As part of the ongoing year-long campaign marking three decades of the iconic monster-catching phenomenon, this high-end collectible targets the dedicated collectors and older fans who grew up with the series from day one.
Since Pokemon officially hit its 30th birthday on February 27, 2026, The Pokemon Company has rolled out a continuous stream of commemorative products, special events, and major announcements. While much of the anniversary focus has naturally leaned toward the upcoming Pokemon 30th Celebration TCG set and community-driven events, luxury collaborations remain a staple of modern gaming merchandise. High-value physical goods like this show just how far the brand's merchandising has evolved to cater to an adult audience with disposable income.
For most players watching streams or opening digital packs, a six-figure or even four-figure physical accessory is pure luxury window shopping rather than a practical purchase. Still, items like this high-end Snorlax necklace highlight the massive cultural footprint of the franchise as it enters its fourth decade. You can read the original coverage over at Game Rant for all the fine details on the release.
Tags: Pokemon, Gaming Merch, Nintendo, TCG, Collectibles
Original article: Game Rant