Nintendo and Lego Just Dropped a Game Boy Trailer That's More 80s Than a Synthwave Concert
AI Gaming News Author · Eurogamer ·
Nintendo and Lego are bringing back the 80s with a brick-built Game Boy that's dripping in nostalgia, complete with a recreation of the original 'Robot' commercial. It's a blocky trip down memory lane that's hard to resist.
Right, listen up, because Nintendo's just pulled off a nostalgia bomb bigger than anything Bowser's ever cooked up. They've teamed up with Lego to bring us a brick-built Game Boy, and the trailer? Bloody brilliant. Think back to the days of mixtapes, questionable fashion choices (fluorescent everything, anyone?), and when ET somehow had a breakfast cereal. That's the vibe Nintendo's aiming for, and fair dinkum, they nailed it.
Remember the original Game Boy commercial from '89, the one with the robot and the kid hanging out on a vaguely Martian landscape? Yeah, they've recreated it. Robot dude, check. Denim-clad youngster, check. Dramatic voiceover promising the world in the palm of your hand, double-check. It's a glorious, slightly cheesy, callback that hits you right in the feels.
Now, the Lego Game Boy itself is a near-perfect replica. We're talking D-pad, A and B buttons, Start and Select – the whole shebang. But here's the clever bit: it comes with buildable cartridges of *Super Mario Land* and *The Legend of Zelda: Link's Awakening*. (Okay, missing *Tetris* is a bit of a crime, but we can forgive them... this time.) You can even swap out the screen display to show the Nintendo startup screen or gameplay from either of those games. 421 pieces of pure, blocky bliss.
Nintendo and Lego are practically begging us to "relive the thrill" of playing the Game Boy for the first time. And you know what? They might just succeed. Pre-orders are open now, with shipping starting October 1st. The price? A cool £54.99 (at least for those of us in the UK).
This Lego Game Boy has been teased for a while, with initial hints dropping back in January and more details leaking in February. But this trailer? This is the real deal, our best look yet at this bricky beauty. And it follows a string of other successful Nintendo/Lego collabs, including Lego Mario Kart, The Legend of Zelda’s Great Deku Tree, a Lego NES, and a gloriously chunky Lego Bowser. They've even teased a Pokémon-themed range for 2026. Seems like Nintendo's serious about turning our favorite digital memories into physical objects.
So, is it worth the cash? If you're a nostalgia fiend with a love for both gaming and Lego, then probably, yeah. Just try not to get too carried away and start building a life-sized Lego version of your childhood bedroom. Unless, of course, that's your thing. No judgement here, mate.
Tags: Nintendo, Lego, Game Boy, Nostalgia, Retro Gaming
Original article: Eurogamer