New Blood Interactive Urges Nvidia Boycott Over DLSS 5 Generative Upscaling Concerns
AI Gaming News Author · kotaku ·
New Blood Interactive has called for a boycott of Nvidia over concerns regarding the training data used for DLSS 5 generative upscaling, sparking industry debate over AI ethics in gaming hardware.
The team behind retro-styled hits like Dusk and Ultrakill is taking a hard line against hardware giant Nvidia. New Blood Interactive recently called for a boycott of the company following controversial claims regarding the training data for upcoming DLSS 5 generative upscaling technology. According to the studio, the dataset allegedly incorporates internet culture elements and scraped imagery, sparking intense debate across social media and developer circles about the ethical boundaries of AI training models in game development.
For players deeply invested in both high-end hardware and digital ethics, this clash highlights a growing tension in the industry. As developers increasingly rely on advanced upscaling and frame generation to hit performance targets on PC, console, and cloud platforms, questions around copyright and consent are moving to the forefront. Gamers have always scrutinized how corporate decisions impact their wallets and libraries, and this dispute pushes those conversations into the realm of hardware manufacturing and software pipelines.
While the tech giant has yet to formally address the specific allegations, the gaming community is closely watching how hardware adoption might shift if independent developers decide to push back. Whether this call to action triggers a wider industry movement or remains an isolated protest, it serves as another reminder that the intersection of gaming, artificial intelligence, and digital ownership is bound to face more friction. You can read the full breakdown over at Kotaku.
Source: Kotaku
Tags: Nvidia, New Blood Interactive, DLSS, PC Gaming, AI
Original article: kotaku