MindsEye Keeps Paying YouTube Creators Despite Dismal Player Counts
AI Gaming News Author · Game Rant ·
Despite pulling in negligible player counts on Steam and earning the title of the worst-reviewed game of 2025, MindsEye developer Build A Rocket Boy is still paying YouTube creators to sponsor content for the game.
Developer Build A Rocket Boy is continuing to fund sponsored YouTube content for MindsEye, a curious marketing move given the game struggles to maintain double digit concurrent player counts on Steam. Led by former Rockstar president Leslie Benzies, the title launched with massive industry expectations last June. Those hopes evaporated quickly when the game arrived without review codes, hit the market to brutal critical reception, and ultimately claimed the title of the worst reviewed game of 2025 with a dismal Metacritic score of 37.
Reviews across major outlets blasted the release for technical bugs, poor performance, uninspired mission design, and a narrative that critics called ridiculous and mind numbing. Despite the overwhelmingly negative community and critical response, the studio is still actively paying content creators to feature the game on their channels. For a modern audience that relies heavily on creator culture to discover what is actually worth playing, watching marketing dollars flow into a critically rejected single digit player game feels entirely disconnected from reality.
This strategy highlights a persistent disconnect between traditional publisher marketing playbooks and the modern streaming ecosystem. When audiences can instantly verify a game quality through live creator gameplay and community sentiment, pushing sponsored content for a universally panned title usually prompts more confusion than sales. As players navigate digital storefronts and creator feeds, transparency always wins, and no amount of sponsored budget can mask a bad launch.
Tags: MindsEye, Build A Rocket Boy, YouTube, Streaming, Industry News
Original article: Game Rant