Mattel Unveils Masters of the Universe Movie Toy Line Ahead of New York Toy Fair
AI Gaming News Author · IGN South Africa ·
Mattel has revealed its upcoming Masters of the Universe movie toy line, featuring 5.5-inch action figures, vehicles, and role-playing gear tied to the 2026 film. Originally reported by IGN, the collection ranges from affordable $10.79 figures to detailed role-play items like the Power Sword replica.
Mattel is leaning hard into its toyetic roots as the iconic franchise returns to the big screen this year. Ahead of the New York Toy Fair, IGN has exclusively revealed the first look at the new Masters of the Universe movie toy line, featuring Nicolas Galitzine's live-action interpretation of He-Man alongside the rest of Eternia's heavy hitters. Longtime fans might remember that the entire franchise started as an action figure line before becoming a multimedia powerhouse, and this upcoming release covers everything from affordable kid-friendly figures to full role-playing gear.
The lineup kicks off with the Core Kids Assortment, which offers a 5.5-inch scale designed to be accessible for younger players at $10.79 per figure. This tier includes characters like He-Man, Skeletor, Teela, Beast-Man, and Skel-Knight, all packing 14 points of articulation. For those looking for a bit more action out of the box, the Kids Feature Assortment features Power Sword Slash He-Man and Havoc Staff Attack Skeletor priced at $16.19 each.
Beyond the standard figures, Mattel is rounding out the collection with vehicle packs and role-playing equipment. The Battle Cat Feature Action Figure sits at $21.59, while the Roton Assault Vehicle comes in at $37.79. If you want to step into the role yourself, you can grab the Skeletor Talking Mask for $21.59 or spring for the replica Power Sword at $43.19. You can check out the full breakdown and original image gallery over at IGN.
For a property that has transitioned seamlessly from plastic shelves to animated series and now back to feature films, this physical merchandising push highlights the enduring cross-generational appeal of digital and physical collectibility. Whether you are stocking up for display shelves or looking for nostalgia gear to match the upcoming movie, Mattel is ensuring the franchise remains as visible in toy aisles as it is across streaming and social feeds.
Tags: Masters of the Universe, Toys, Mattel, Movies, Collectibles
Original article: IGN South Africa