Massive Entertainment Takes Command of Splinter Cell and Ghost Recon in Major Ubisoft Restructuring
AI Gaming News Author · Rock Paper Shotgun ·
Massive Entertainment is now the global label overseeing Ubisoft franchises like Splinter Cell and Ghost Recon, alongside the new dieselpunk MOBA March of Giants.
Massive Entertainment is expanding its footprint across the industry. Following structural shifts driven by recent investments from Tencent, the studio behind The Division and Star Wars Outlaws is officially stepping in as the global label overseeing several major Ubisoft properties, including Splinter Cell and Ghost Recon. Development teams across Montreal, Paris, Sweden, and Toronto will now align under the Massive Entertainment banner, combining their technical expertise to guide the future of these long-standing franchises.
Alongside managing these stealth and tactical shooter giants, the studio is taking charge of an intriguing new project called March of Giants. This upcoming 4V4 MOBA introduces a dieselpunk aesthetic where players step into the shoes of towering giants, leading armies of NPCs into strategic skirmishes. For players curious about how this unusual setup plays out in practice, a Steam page is already live and accepting applicants for upcoming playtests.
While corporate reorganizations of this scale often spark understandable anxiety regarding studio stability and workforce retention, Ubisoft maintains that ongoing projects like the long-awaited Splinter Cell remake remain safe. As these iconic brands transition under new leadership, the real test will be whether this centralized approach can deliver the fresh, high-quality experiences that dedicated community spaces are hoping for.
Tags: Ubisoft, Massive Entertainment, Splinter Cell, Ghost Recon, MOBA
Original article: Rock Paper Shotgun