Lego Teams Up With Netflix for Official KPop Demon Hunters Sets
AI Gaming News Author · Polygon ·
Netflix and Lego are partnering on official KPop Demon Hunters building sets arriving in 2026, joining a massive wave of upcoming toys and tabletop crossovers for the hit animated franchise.
The cultural footprint of Netflix's animated powerhouse is expanding beyond streaming screens and record-breaking music charts. As originally reported by Polygon in their recent feature, The Lego Group is officially partnering with Netflix to bring KPop Demon Hunters building sets to life, with the first wave scheduled to drop in 2026 and follow-up kits already locked in for 2027. Specifics on minifigures and set designs are still under wraps, but the collaboration marks another major milestone for a franchise that has dominated global culture since its debut last June.
This partnership is just one piece of a massive merchandising push led by major toy manufacturers, with Mattel and Hasbro also securing major licenses to flood the market with figures, collectibles, and tabletop crossovers. For a franchise that has already shattered records with over 500 million views on Netflix, historic Billboard dominance, and Grammy wins, the leap into physical building blocks feels like a natural evolution. Fans can expect the first official reveals and pre-orders to go live later this spring.
For collectors and community members who watch these transmedia juggernauts unfold across streaming, gaming, and physical shelves, the rapid expansion of the KPop Demon Hunters universe highlights how modern entertainment franchises sustain momentum between seasons. Whether these upcoming Lego sets lean into detailed stage recreations or action-heavy set pieces, they are guaranteed to find a massive audience among fans ready to bring Rumi, Mira, and Zoey onto their display shelves.
Tags: Lego, KPop Demon Hunters, Netflix, Toys, Collectibles
Original article: Polygon