Jurassic Park Stars Get the Digital De-Aging Treatment in New Super Bowl Commercial
AI Gaming News Author · IGN South Africa ·
Xfinity's new Super Bowl commercial brings back Sam Neill, Laura Dern, and Jeff Goldblum using digital de-aging, with Industrial Light and Magic handling the dinosaur effects.
Super Bowl commercials always swing for the fences, but a recent spot from Xfinity took nostalgia to a completely different level by bringing back the original trio from Jurassic Park. According to IGN South Africa, the commercial features digitally de-aged versions of Sam Neill, Laura Dern, and Jeff Goldblum recreating their iconic dinosaur dodging days. It is a striking visual trick that blurs the line between blockbuster cinema and high budget advertising, proving that studio marketing budgets are still eager to tap into pure millennial and gen x nostalgia.
The spot also leans heavily on top tier visual effects by drafting in Industrial Light and Magic to handle the dinosaurs, including franchise staples like the tyrannosaurus and velociraptor. While a previous report mistakenly linked ILM to the facial de aging work on the actors, a representative for the company clarified to IGN that their magic was strictly reserved for the prehistoric wildlife. Even so, the finished product showcases how far digital rendering has come since the 1990s, allowing brands to resurrect classic film properties with uncanny precision.
For today's players and movie fans who grew up watching these actors outrun prehistoric predators, seeing them rendered in their prime via CGI feels like a bizarre peek into the future of digital preservation. We are living in an era where beloved entertainment properties are constantly looped back into our feeds through remasters, digital ownership models, and high production commercials. While it is easy to view these spots with a healthy dose of cynicism about corporate nostalgia mining, you cannot deny the craft on display when a home internet provider manages to spin up a mini Jurassic Park for a commercial break.
Tags: Jurassic Park, Movies, Super Bowl, CGI, Nostalgia
Original article: IGN South Africa