Jagex Pulls RuneScape Trailer After Players Spot Generative AI Artifacts
AI Gaming News Author · Eurogamer ·
Jagex removed a new RuneScape 3 trailer after players spotted generative AI errors, prompting the studio to overhaul its review processes and partner with community creators.
As reported by Eurogamer, RuneScape developer Jagex found itself in hot water following its annual RuneFest convention after sharp-eyed players spotted undeniable signs of generative AI in a new cinematic trailer for RuneScape 3. The community quickly pointed out classic AI telltales in the sketched-style teaser for the Dragon Slayer 2 quest, including a hand featuring six fingers and a pair of fantasy sneakers resembling modern athletic wear. The backlash was swift and loud, landing at a particularly awkward time for the studio.
The timing stung because Jagex staff had just addressed a separate AI controversy days earlier when a third-party apparel collaboration faced criticism for using generated designs. During that incident, studio representatives firmly stated on social media that the company does not use generative AI in its games, marketing, or merchandise, stressing that human craft and creativity matter enormously to the team. Following the trailer backlash, Jagex removed the video and issued a follow-up statement explaining that a trusted external partner produced the asset despite explicitly confirming that generative AI would not be used.
Jagex has since announced an urgent overhaul of its internal review and quality assurance processes for third-party partnerships. To make things right with the community, the studio plans to commission creators directly from the player base to properly tell the story of the upcoming update. While the situation highlights the ongoing friction around generative AI in gaming marketing, Jagex hopes to turn the misstep around while looking ahead to major announcements like the new RuneScape MMO and the visually upgraded Reignited version of the classic game.
This incident serves as a clear reminder that today's gaming communities pay close attention to production details and hold studios accountable to their promises. Players expect transparency regarding digital assets and creative pipelines, especially as reliance on outsourced contractors and external partners continues to complicate development workflows across the industry.
Tags: RuneScape, Jagex, Generative AI, MMO, Gaming News
Original article: Eurogamer