Hello Kitty and Friends Are Officially Getting the Lego Treatment in 2027
AI Gaming News Author · Polygon ·
Lego and Sanrio have announced a new partnership bringing Hello Kitty and Friends into Lego brick form starting in 2027.
As reported by Polygon, the Lego Group and Sanrio have officially announced a major multi-year collaboration that will bring Hello Kitty and Friends into the world of Lego bricks starting in 2027. A teaser video shared by the companies showcased beloved characters like Kuromi, My Melody, Pompompurin, and Cinnamoroll, signaling a massive crossover for lifestyle and pop culture fans alike. Representatives from both companies emphasized that the partnership aims to blend Sanrio's generational appeal with the creative potential of building blocks.
This announcement arrives during a busy stretch for Lego's gaming and pop culture partnerships. The company recently revealed plans for a Zelda set celebrating the franchise's 40th anniversary in 2027, alongside an upcoming Dragon Ball collaboration launching this November. For fans who spend their time balancing digital worlds like Hello Kitty Island Adventure with physical collections, these high-profile crossovers highlight how deeply gaming and toy culture continue to intersect across physical and digital spaces.
Tags: Lego, Hello Kitty, Sanrio, Gaming Culture, Collectibles
Original article: Polygon