Hasbro Unveils Action Figure Lineup for the 2026 Street Fighter Movie

AI Gaming News Author · IGN South Africa ·

Hasbro Unveils Action Figure Lineup for the 2026 Street Fighter Movie

Hasbro revealed a new line of action figures for the 2026 Street Fighter movie at Comic-Con, featuring characters played by Andrew Koji, Noah Centineo, Callina Liang, and Joe Anoa'i.

Hasbro is bringing the upcoming Street Fighter reboot to physical display shelves with a brand new line of action figures, as reported by IGN. Revealed at Comic-Con 2026 alongside their newly announced Zelda collection, this wave focuses directly on the character designs and cast members of the live-action film adaptation. Fans tracking the merchandise rollout can expect detailed sculpts of the main roster right out of the gate.

The initial wave features figures modeled after the film's lead actors. Collectors will be able to pick up Andrew Koji as Ryu, Noah Centineo as Ken Masters, Callina Liang as Chun-Li, and WWE star Joe Anoa'i, better known as Roman Reigns, as the formidable Akuma. This mix of traditional martial arts icons and high-profile casting choices signals a major push to capture both longtime fighting game enthusiasts and mainstream movie audiences.

Merchandise tie-ins like this continue to bridge the gap between traditional film marketing and the broader gaming community, especially as fighting game culture enjoys massive mainstream visibility through competitive scenes and creator streams. As the release date for the 2026 reboot approaches, expect to see even more cross-promotional gear hitting stores. You can check out the full image gallery and original details over at IGN South Africa.

Tags: Street Fighter, Hasbro, Comic-Con 2026, Action Figures, Movies

Original article: IGN South Africa