Hasbro CEO Confirms AI Stays Out of Magic: The Gathering and Dungeons & Dragons
AI Gaming News Author · Polygon ·
Hasbro CEO Chris Cocks stated in a recent interview that AI tools are strictly excluded from Magic: The Gathering and Dungeons & Dragons production pipelines, despite being used in other areas of the company.
Hasbro CEO Chris Cocks recently addressed the gaming industry's growing concerns regarding artificial intelligence, offering some reassurance to tabletop fans. During a detailed interview with Nilay Patel on The Verge's Decoder podcast, Cocks clarified that while the broader Hasbro corporate ecosystem utilizes AI tools to speed up toy design and merchandising turnarounds, Wizards of the Coast properties remain strictly human-made. According to Cocks, teams working on Magic: The Gathering and Dungeons and Dragons do not have AI in their production pipelines.
This distinction matters deeply to the community, especially given recent tension around high-profile releases. Players examining expansions and crossovers like Universes Beyond sets have frequently scrutinized card art and promotional materials, often suspecting automated generation when stylistic shifts occur. Cocks acknowledged that audience sentiment dictates these boundaries, noting that when creators and players explicitly reject artificial intelligence for specific brands, the company respects that line. He even admitted to using plenty of AI tools for his own personal Dungeons and Dragons campaigns as a Dungeon Master, while maintaining a firm firewall for official Wizards of the Coast releases.
For an industry currently grappling with how digital automation intersects with creative integrity, the update provides a welcome anchor. While Hasbro leans heavily into AI-assisted design for rapid toy prototyping and corporate workflows, tabletop pillars built on human illustration and narrative craft are staying analog. Original reporting and the full interview can be found on Polygon.
Tags: Tabletop, Magic: The Gathering, Dungeons & Dragons, Industry News, AI
Original article: Polygon