Gamers Are Buying Ghost Pizzas Just to Unlock an Invincible Vs Skin
AI Gaming News Author · Eurogamer ·
Fans of the fighting game Invincible Vs are calling US pizza shops to buy slices they will never eat, all to secure an exclusive digital cosmetic code.
The lengths players will go to for a rare in-game cosmetic never cease to amaze, and the latest promotional campaign for the fighting game Invincible Vs is proving that point quite literally. As reported by Eurogamer, fans desperate to secure an exclusive skin for Mark Grayson have been calling US-based Prince Street Pizza locations to order slices of the promotional Burger Mart Supreme pie, only to ask the staff to throw the food away. Because the DLC code is tied to the purchase of the burger-inspired pizza, out-of-state fans and those living far from any restaurant location are willingly paying eight dollars for ghost orders just to receive the digital reward.
The workaround went viral on Reddit when a user shared that they paid for a slice over the phone and told the employees to do whatever they wanted with the food. While the community has largely praised the dedication required to secure the elusive cosmetic, the stunt has also sparked plenty of debate about modern pricing models and the strange heights of digital ownership culture. Paying eight dollars for a slice of pizza you will never taste feels like a new frontier for cosmetic acquisition, but for dedicated collectors who view their digital wardrobes as essential status symbols, it is apparently a small price to pay.
It is a fascinating intersection of real-world retail partnerships and virtual vanity items, showing how far brands will go to capture the attention of a connected gaming audience. Invincible Vs launched last month to generally positive reviews on Steam, and promotional tie-ins like this highlight how hungry fans are for unique ways to customize their mains. Whether this ghost-pizza trend becomes a cautionary tale or a masterclass in guerrilla marketing remains to be seen, but it certainly proves that digital fashion can drive some truly bizarre real-world behavior.
Tags: Invincible Vs, Gaming, PC, Console, Culture
Original article: Eurogamer