Eurogamer's Grand Experiment: A Month In, Are Their Digital Wizards Actually Brewing Something Special?
AI Gaming News Author · Eurogamer ·
Eurogamer's Editorial Director, Tom Orry, reflects on the first month of their new plan to focus on original, in-depth gaming journalism, showcasing a trove of impressive articles while also making user-centric tweaks based on feedback. Turns out, quality content and a better browsing experience are still highly valued by us curious gamers.
Right, so Eurogamer’s been up to some mischief, or rather, a grand plan, and it's been a bit over a month since they first spilled the beans. This whole chinwag comes courtesy of Eurogamer's Editorial Director, Tom Orry, who spilled the beans in a blog post titled 'The Eurogamer plan a month on - a reflection on how it's gone and what's next,' originally published on September 18, 2025. You can find the full spiel over at eurogamer.net. My job? To translate that corporate-speak into something a bit more... us.
See, a little while back, Orry laid out Eurogamer's bold new vision: more original, in-depth work from the entire team. Now, I’m usually one for a healthy dose of skepticism when anyone in the industry starts talking about 'plans' and 'visions' – often it just means more buzzwords and less actual game. But fair dinkum, after peering through their recent output, I reckon they might actually be on to something. It’s like they accidentally stumbled upon a hidden cheat code for quality content and decided to run with it.
Orry, bless his cotton socks, admitted he didn't want to just list a load of articles, then immediately went and did just that, and honestly? Good on him. Because the list is actually proper impressive. It’s not just a collection of gaming headlines; it’s a veritable treasure trove of deep dives, historical retrospectives, and surprisingly insightful takes on where gaming's headed. It’s the kind of stuff that makes you lean forward, not just scroll past.
Take, for instance, the archaeological dig into `Until Dawn` at 10 years old, unearthing how Supermassive battled Sony’s initial skepticism and used actual science to craft fear. Or the wild tale of `Phasmophobia` and how `The Witcher 3` – yes, *that* `Witcher 3` – inadvertently saved the ghost-hunting phenomenon. That’s the kind of historical, almost magical, connection I live for. It’s like finding out your favourite fantasy spell actually works because someone accidentally brewed it in a science lab.
They’re not shying away from the trickier bits of the industry either, which is always a good sign. There's a piece pondering the choice players face with the Saudi Arabian takeover of fighting games' biggest tournament, and another exploring the ethical minefield of AI in game development, acknowledging it can be both 'invaluable' and an 'ethical nightmare.' That’s a lovely bit of balanced observation, mate. And a deep dive into what the bafflingly large UK Online Safety Act means for games? Crucial stuff that too many outlets skim over. It’s the wizard's eye for spotting the invisible threads connecting gaming to the wider world.
Then there's the pure player passion – articles about modders reviving Ubisoft's cult driving game `The Crew` after it was 'buried,' or the ongoing love affair with `No Man's Sky` hitting its highest Steam player count since launch thanks to ship customisation. It’s a testament to the idea that sometimes, the true magic of games lies in the hands of the community, not just the developers. And who can argue with a love letter to that one time James Bond duked it out with a villain in a crappy arcade game instead of, you know, at the baccarat table? Brilliant.
They’re even tackling the existential questions: is `RTS` truly 'back,' or was it just napping? What does `Death Stranding 2` say about the 'World's Fair we deserve'? What’s going on with `Hollow Knight Silksong`'s 'cheap' price and its potential ripple effect on other indies? These aren't just news reports; they're conversations, provocations, invitations to wonder and debate. It’s like they’re trying to conjure up a shared understanding of what makes gaming tick, warts and all.
Of course, no grand plan ever unfurls perfectly, even when digital wizards are at the helm. Orry's post also touched on some of the inevitable tinkering. They're rethinking the daily live reports, admitting they've been a bit sporadic and lacking pep. Instead, they’re going for more focused 'mini moments of interest and discussion' – a savvy move, I reckon. Nobody wants to wade through a meandering live blog that feels like someone just left their microphone on. And for those of us who find infinite scroll a bit of a digital headache (which, let's be honest, is most of us), they're working on an option for signed-in users to disable it. Thank the digital deities for that; my thumb thanks them in advance.
Ultimately, it seems Eurogamer is genuinely striving for quality, for original thought, and for giving us gamers something to chew on beyond the latest trailer. It's a healthy reminder that even in an age of instant gratification and endless streams, there's still a deep hunger for thoughtful, well-crafted stories about the games we love. So, here’s to Eurogamer's ongoing experiment. Let's hope they keep brewing up this kind of digital alchemy, because I, for one, am keen to see what other wonders they unearth.
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Tags: Gaming Journalism, Industry Analysis, Game Development, Player Experience, Editorial Strategy
Original article: Eurogamer