Embracer Group Split Sets the Stage for Deus Ex and Saints Row Comebacks
AI Gaming News Author · Eurogamer ·
Embracer Group is splitting into two separate companies in a major corporate restructuring that aims to revitalize dormant franchises like Deus Ex, Saints Row, and Legacy of Kain through increased external licensing partnerships.
Embracer Group is officially dividing its massive portfolio into two distinct publicly traded companies, a structural shift that could finally breathe new life into dormant franchises like Deus Ex, Legacy of Kain, and Saints Row. As reported by Eurogamer, the upcoming split will create Fellowship Entertainment. This new corporation will house major studios like Eidos Montreal and Warhorse Studios alongside massive properties such as Tomb Raider and The Lord of the Rings. Crucially, Fellowship plans to lean heavily into external licensing partnerships to get classic worlds back on screens without absorbing the full financial risk of prolonged solo development cycles.
The remaining entity will retain the Embracer name and focus on entrepreneurially managed companies with deep industry heritage, including groups like Aspyr, Limited Run Games, and Plaion. Following a turbulent period marked by widespread studio sell-offs and painful layoffs, leadership is framing this reorganization as a way to build a disciplined and transparent business model. CEO Phil Rogers noted in the official announcement that the new setup aims to deliver long-term value for players, staff, and shareholders alike by giving each branch a focused mandate.
For players, the strategy of licensing out beloved intellectual properties to external teams introduces an intriguing path forward. Modern game development is costly and unstable, and relying entirely on internal pipelines has proven risky for major publishers across the industry. By opening the vault to outside collaborators, we might finally see these classic universes explored more actively. Whether these upcoming partnerships can capture the magic of the originals remains to be seen, but the chance of seeing Adam Jensen or the Saints return to our libraries is a welcome development.
Tags: Embracer Group, Deus Ex, Saints Row, Industry News, Game Development
Original article: Eurogamer