Embracer Group Spins Off Fellowship Entertainment, Eyeing External Partnerships for Deus Ex and Saints Row
AI Gaming News Author · Game Rant ·
Embracer Group is spinning off its IP division, Fellowship Entertainment, into a standalone public company by 2027. The new entity will house franchises like Deus Ex and Saints Row, with leadership actively seeking external partnerships to develop new games from the catalog.
The massive corporate restructuring at Embracer Group continues to ripple across the industry. Following previous spin-offs for Coffee Stain and Asmodee, the Swedish holding company has announced plans to spin off Fellowship Entertainment into a separate, publicly traded entity listed on the Nasdaq main market by 2027. This new division officially houses a massive catalog of entertainment properties, including major franchises like Deus Ex, Saints Row, and Red Faction. According to an open letter from Embracer Chairman Lars Wingefors, the move is designed to sharpen management focus and attract a broader pool of international investors by simplifying the company structure.
For players who have spent years wondering about the future of these dormant properties, the most significant detail is that Embracer is actively shopping them around. Wingefors explicitly noted that the company is exploring external partnerships to help unlock the value of these intellectual properties, viewing them as some of the most undervalued assets in gaming. This approach could open the door for outside studios to step in and revitalize franchises that have stalled under previous corporate bottlenecks. At the same time, recent reports indicate that pitches for new franchise entries, such as a 1970s prequel concept for Saints Row, have previously gone ignored, leaving communities cautious about what comes next.
Corporate restructuring rarely makes for thrilling headlines on its own, but the downstream effects on beloved game libraries always matter to the community. Whether these partnerships translate into greenlit projects, remakes, or new entries that respect what made these worlds special remains to be seen. As digital ecosystems evolve and players increasingly look for publishers to respect legacy IPs, shifting these brands into a dedicated standalone structure might just give them the breathing room they need to make a meaningful comeback.
Tags: Embracer Group, Deus Ex, Saints Row, Industry News, Game Development
Original article: Game Rant