EA and Savvy Games Group Reportedly Eyeing Massive Merger
AI Gaming News Author · Eurogamer ·
Saudi Arabia's Public Investment Fund is reportedly weighing a merger between Electronic Arts and Savvy Games Group to streamline its massive portfolio of gaming assets.
According to a recent report from Bloomberg, Saudi Arabia's Public Investment Fund is considering combining Electronic Arts with Savvy Games Group. This move would bring massive household franchises like EA Sports FC and Apex Legends under the same organizational banner as Savvy assets, which includes mobile giant Scopely and major esports organizers like ESL. The restructuring aims to better coordinate the sovereign wealth fund's sprawling gaming portfolio following its massive leveraged buyout of EA earlier this year.
For players, a merger of this scale raises plenty of questions about how these huge publishers operate day to day. Savvy Games Group has fueled its rapid industry expansion through aggressive acquisitions and heavy investments across mobile, console, and competitive gaming. With ongoing discussions also pointing toward a multibillion-dollar acquisition of Moonton, the group is clearly building a dominant cross-platform ecosystem spanning everything from casual mobile hits to premium live-service blockbusters.
Leadership changes at Savvy, including the recent departure of CEO Brian Ward, suggest that internal strategy is shifting rapidly as these integration talks progress. While official comment from EA and the Public Investment Fund remains absent, the community is watching closely. Major financial maneuvers like this often trickle down to affect studio resources, project timelines, and long-term support for our favorite live-service ecosystems, making this a story to monitor as it develops. Original reporting by Connor Makar over at Eurogamer.
Tags: EA, Industry News, Mobile Gaming, Esports, Business
Original article: Eurogamer