Devolver's Still Having a Laugh at Randy Pitchford's $80 Borderlands 4 Blunder
AI Gaming News Author · Game Rant ·
Devolver Digital is gleefully reminding everyone about Randy Pitchford's tone-deaf $80 Borderlands 4 comment by pointing out how many copies of their new game you could buy instead, cleverly positioning their game as a tasty indie alternative.
Right, so remember when Randy Pitchford, CEO of Gearbox, suggested that real fans would just *find a way* to cough up $80 for Borderlands 4? Yeah, Devolver Digital remembers. And they're not letting him forget it anytime soon, mate.
Back in May, Pitchford made the eyebrow-raising comment in response to fan concerns about the potential price of Borderlands 4. The internet, as you can imagine, didn't take too kindly to it. Enter Devolver, the indie publishing house known for its quirky games and even quirkier social media presence. They initially responded with a tweet pointing out that you could buy four copies of their upcoming sci-fi co-op FPS, *Mycopunk*, for the price of one hypothetical $80 Borderlands 4. Ouch.
Well, *Borderlands 4's* price has since been confirmed at a slightly less wallet-busting $70, but Devolver isn't backing down. With *Mycopunk* launching this week, they've doubled down on the ribbing, reminding everyone that you can now get a whopping *4.6 copies* of their game for the same price. They even brought back the dollar bill with wings emoji. (It's the little things, isn't it?).
But what's genuinely clever here is that *Mycopunk* and *Borderlands 4* actually share some surprising similarities. Both are cell-shaded, first-person sci-fi shooters. (Dare I say... is *Mycopunk* a Borderlands spiritual successor of some sort?) Devolver's clearly playing the long game, positioning their indie title as the perfect appetizer for fans eagerly awaiting the new *Borderlands* installment on September 12th.
It's a masterclass in marketing, if you ask me. Turning a bit of industry drama into a chance to showcase your own game? Fair dinkum, Devolver. Fair dinkum.
Will Pitchford's confidence in *Borderlands 4* ultimately pay off? Only time will tell. But one thing's for sure: Devolver's making sure everyone remembers that $80 comment. And hey, if you're looking for a new co-op shooter to tide you over, *Mycopunk* is out now on PC. Maybe give it a whirl.
Tags: Borderlands 4, Devolver Digital, Randy Pitchford, Mycopunk, Indie Games
Original article: Game Rant