CD Projekt Boss Expects A Flood Of Purely AI Generated Games But Questions Their Value
AI Gaming News Author · Rock Paper Shotgun ·
CD Projekt joint CEO Michał Nowakowski expects a surge of games created entirely by generative AI, but questions whether automated development is the right path forward for the industry.
As generative artificial intelligence continues to creep into standard game development pipelines, industry leaders are starting to draw hard lines in the sand. In a recent interview covered by Rock Paper Shotgun, CD Projekt joint CEO Michał Nowakowski stated that he knows for a fact a wave of games built entirely through generative AI is on the horizon. Despite the rush to automate, Nowakowski voiced clear skepticism about whether mass-producing titles this way is a viable path for the industry. He recounted conversations with studio heads boasting about pumping out dozens of prototypes and launching finished games in a matter of weeks, while questioning if those projects can truly resonate with players.
The conversation arrives just as toolsets are expanding across the board. Epic Games recently revealed plans to integrate AI models like Claude and Gemini directly into Unreal Engine 6 to eliminate tedious workloads, a move that carries extra weight given CD Projekt's deep, collaborative ties with Epic for upcoming heavyweights like The Witcher 4. Even so, relying heavily on automated generation introduces serious hurdles, particularly when pitching projects. Publishers and external development directors, such as Rufus Kubica of 11 bit studios, have pointed out that over-relying on AI makes it dangerously easy to overpromise on quality while offering zero guarantee that a team actually has the human talent to deliver.
For most developers navigating today's hyper-crowded marketplace, surviving the sheer volume of daily releases requires a different kind of discipline. Nowakowski advocates for keeping operations lean and cheap, allowing studios to target specific player communities and fund their next projects without betting the farm on runaway development budgets. Mid-sized studios caught in the middle without a dedicated audience face the steepest climb. For players who treat gaming as a primary social and entertainment space, the impending flood of automated titles means curation and genuine human creativity will matter more than ever.
Tags: CD Projekt, The Witcher 4, AI in Gaming, Unreal Engine 6, Industry News
Original article: Rock Paper Shotgun