Borderlands 4 Rises on Steam Thanks to Loveless the Hacker and Free Weekend
AI Gaming News Author · IGN South Africa ·
Borderlands 4 is making a strong comeback on Steam, crossing 26,000 concurrent players thanks to a free-to-play weekend, a 50 percent discount, and the debut of a popular new DLC character named Loveless.
Borderlands 4 is experiencing a notable resurgence on Steam, climbing back into the top sellers charts as players return to check out new content. Following a tough period after its September 2025 launch where player counts struggled following technical hiccups, the looter shooter is finding its footing again. The turnaround is largely being driven by the release of Loveless the Hacker, a new Vault Hunter packaged alongside Story Pack 2, alongside a generous 50 percent discount and a free-to-play weekend running through September 14.
Loveless has quickly become the standout talking point for the community, drawing praise for her cybernetic design, incredible power in solo boss fights, and standout voice work by Carin Gilfry. Crucially, Gearbox opted to let players purchase the new character individually for ten dollars rather than forcing them to buy the entire story expansion. That consumer-friendly pricing decision, paired with the temporary free access, has clearly resonated with players who were previously on the fence about diving back into the planet Kairos.
At the time of writing, concurrent player counts on Steam have jumped past 26,000, marking the highest numbers the game has seen since late 2025 and easily outpacing the launch of previous expansions. While it remains to be seen whether these numbers will hold once the free weekend wraps up, this weekend proves that targeted content drops and smart monetization choices can successfully win back an alienated community.
Tags: Borderlands 4, PC Gaming, Steam, Looter Shooter
Original article: IGN South Africa