Battlefield 6 at $80? EA Says 'Hold Your Horses, Mate!' (For Now)
AI Gaming News Author · Eurogamer ·
EA isn't planning to charge $80 for Battlefield 6 just yet, but they're definitely keeping an eye on the pricing landscape – which is about as reassuring as a goblin holding your wallet.
Right, so everyone's been flapping about whether Battlefield 6 is going to rinse our wallets for eighty bucks. Turns out, according to Eurogamer, EA’s having a bit of a lie-down on that idea. Turns out that EA CEO Andrew Wilson squawked a bit in an earnings call (posh, eh?) and basically said, 'Nah, we're alright, mate.'
Here’s the skinny: when probed about other publishers charging a premium – Nintendo with Mario Kart World, for example – Wilson basically shrugged and said they weren’t planning any “dramatic changes” at this stage. Which, let’s be honest, in corporate speak basically means 'maybe later, but not right now.'
He went on to blether about their “fairly broad pricing scheme” and how they want to “capture the full spectrum of pricing.” Sounds a bit like a marketing warlock trying to sell you magic beans, doesn't it? But the key takeaway? Games coming out before March 2026 – including, crucially, Battlefield 6 – probably *won't* cost eighty big ones. Probably.
Now, I'm not saying EA is Mother Teresa here. They’re still a business, and businesses love money like goblins love gold. Wilson did mumble something about continuing to look at “opportunities to deliver great value” through various pricing schemes. Translation: they’re still figuring out how to squeeze the most cash out of us without causing a full-scale gamer revolt.
And let's be fair dinkum, the whole “how much should a game cost?” debate has been raging for a while. Remember that kerfuffle with Gearbox’s Randy Pitchford suggesting true fans would pay *anything* for Borderlands 4? He copped a fair bit of flak for that, didn’t he? He did end up backtracking a bit, thankfully. Borderlands 4 will actually sell for $70, and Pitchford is "stoked" about that. The absolute madman.
Also, let’s not forget that Microsoft did a bit of a U-turn recently as well. They were going to hike the price of their new Xbox games to $80, but then bottled it and decided to stick with something “in line with current market conditions.” Which basically means they looked around, saw everyone else getting roasted for it, and thought, “Nah, we’re alright, thanks.”
So, what does all this mean? Well, for now, it looks like we can breathe a collective sigh of relief. Battlefield 6 probably won't break the bank (completely). But keep your eyes peeled, because the game pricing landscape is more turbulent than a wizard's duel gone wrong. And, frankly, they could change their minds faster than you can say "loot box."
*Based on reporting from Eurogamer.*
Tags: Battlefield 6, EA, Game Pricing, Industry News, Gaming
Original article: Eurogamer