AMD Follows Nvidia With Reported GPU Price Hikes Amid Ongoing Hardware Crunch
AI Gaming News Author · Rock Paper Shotgun ·
AMD is reportedly joining Nvidia in raising graphics card prices by ten percent, driven by an ongoing memory shortage as AI data centers continue to strain global hardware supply chains.
The hardware market is feeling the squeeze once again as the ongoing memory crisis continues to drive up costs for PC builders. According to a recent report by tech insider Harukaze5719, AMD is reportedly increasing the wholesale price it charges partners for graphics cards by roughly ten percent. This move follows a much steeper price hike from competitor Nvidia, which sources indicate has pushed its own card prices up by as much as thirty percent. While the final impact on retail shelves depends on how much of these increases component makers decide to absorb, players looking to upgrade their rigs should prepare for another wave of elevated pricing.
Driving this persistent hardware crunch is the relentless demand for memory chips from AI data centers, which continues to pull manufacturing attention away from consumer gaming hardware. Major memory producers including Samsung, SK Hynix, and Micron are currently facing legal scrutiny in the United States over allegations of supply manipulation and price fixing, compounding an already difficult situation for the market. Meanwhile, hardware watchers are raising eyebrows at leaked plans for budget cards featuring extremely low video memory limits, highlighting just how strained component availability has become for entry level systems.
For players across the PC community, these developments point to a frustrating period for hardware accessibility. Building a mid range machine or keeping a rig modern has always required balancing performance against cost, but broader industry demands are making that equation increasingly difficult to solve. As these supply constraints ripple through the ecosystem, hardware affordability remains one of the biggest hurdles for players looking to keep up with demanding new releases. Original reporting on these hardware supply shifts comes via Rock Paper Shotgun.
Tags: Hardware, PC Gaming, AMD, Nvidia, Industry News
Original article: Rock Paper Shotgun